Having titles and descriptions that match your products at the same time as it matches the customers searchterms is an important part of being visible on Google when the relevant searches are made.
This in combination with optimizing images and making sure that your products are approved and active is an important part of our ongoing work
This is something we are a little extra passionate about.
Using third party tools like Channable, Confect and our own built CSS - to be able to spend every penny on the actual bidding - we put a lot of time (and love) into optimizing feeds at the beginning of any e-commerce collaboration.
And we continue to do so as a part of our ongoing optimization.